Stepping into the newly opened ESPORTS Arena Las Vegas at Luxor Hotel and Casino is a multi-dimensional experience unlike any other in the city. The 30,000-square-foot, multilevel arena is a party for the senses with a 50-foot LED video wall, console gaming stations, and virtual reality platforms. Every detail has been considered, from the custom-built […]
Author: Analyn Braza-Stull
Written by Thoughts.on May 4, 2018 in
Written by Thoughts.on Sep 22, 2017 in
In my previous blog post, we discussed the concept of the Experience Economy as posited by Pine and Gilmore in 1998. They identified several hubs around the globe that one could use to exemplify how the experience-based economy functions, including Tampa/Orlando, Los Angeles/Southern California, New York City, and Amsterdam. However, they specifically name Las Vegas […]
Written by Thoughts.on May 10, 2017 in
In 1998, Pine and Gilmore first described the Experience Economy as a natural evolution after the Service Economy. They argue that businesses need to orchestrate memorable events for their customers and that the memory itself becomes the product. In their book a “Field Guide to the Experience Economy”, they posit that Las Vegas is the […]
Written by Thoughts.on Apr 21, 2017 in
Each spring, Boutique Design West Trade Fair is held in southern California to unite the interior design community and share expertise, trends and new and upcoming projects. Executives from Marriott, Princess Cruises and Jules Wilson Design Studio joined me to speak on a panel that explored the art and science of creating memorable experiences that […]
Written by Articles.on Mar 20, 2017 in
“Want to stay ahead of the curve as casino resorts evolve into the future? Stop thinking of resorts as casinos with auxiliary facilities attached, but instead as one seamless entertainment offering, say casino design specialist YWS Architecture & Design.” To read the full article, click here.
Written by Thoughts.on in
The spa & golf pavilion at Sandia Resort & Casino helped transform the property from a local hang out into a regional destination. Designed to honor its natural surroundings, this 27,000 square foot resort expansion captures expansive views of the neighboring sacred Sandia Mountains and tells the story of the native Sandia Pueblo people. The […]
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One tenant of design that we hold dear at YWS is the concept of responsibly matching project timing with over-all market timing and opportunity. During December and January, as I do pretty much every year, I spent 6 hours in conversations and meetings with various economists (AGC, ITR and RTC) updating myself on the fundamentals […]
Written by White Papers.on Sep 19, 2016 in
YWS’ White Paper Reveals How to Attract and Engage Integrated Resort Consumers
“Millennials – born between 1980-2000 – have been a hot topic of conversation over the past year in Indian Country. There has been much said about the behaviors, motivations and desires of this cohort – aged 16-36 – in an effort to get at what makes them tick, so that industry stakeholders can position themselves accordingly.” Click here to read […]
Written by Articles.on Jul 18, 2016 in
“YWS Design CEO Tom Wucherer believes the next steps in the evolution of IRs will be driven by consumers, now demanding more options more quickly, to create a further integrated IR with a more “porous” gaming floor”. Click here to read the full article
Written by Articles.on Jun 20, 2016 in
“Millennials are eager to go to a casino for a nightclub, but a slot machine? Not so much. In fact, not at all, really. Roberto Coppola, global director of consumer insights for YWS offers tips on how casinos can turn this generation to gamble.” Click here to read the full article.
Written by Articles.on Jun 17, 2016 in
“Nailed it. Bigger doesn’t always equal better—but it does at Topgolf Las Vegas where YWS ‘vegas’ized the nationally popular golf entertainment powerhouse into an upscale and playful venue like none other on the Las Vegas Strip.” Click here to read the full article.
Written by Articles.on Jun 16, 2016 in
“The new Integrated Resort (IR) is a market-driven leisure and entertainment district […] although gambling continues to lead revenue in Asia markets, it would be a mistake to ignore consumer trends which point to the importance of diverse entertainment experiences for sustainable healthy IR’s of the future.” Click here to read the full article.
Written by Articles.on Jun 11, 2016 in
YWS Design and Architecture has brought its forward-thinking leisure and entertainment expertise to create something new in Las Vegas: “The world’s largest Topgolf facility” “Occupying eight acres behind the MGM Grand, Topgolf Las Vegas is the new flagship, with four levels on over 100,000 square feet. […] it cemented Las Vegas’ status as the nation’s capital of offbeat golf. […]
“A Wide Awake Q&A with Michael Stewart, Global Director of Design for YWS – The foundation of experience design is often the architectural and interior design of a property, so we reached out to YWS Design & Architecture to give us their take on what makes for pioneering design for casinos and casino-resorts and how it […]
Written by Articles.on Jun 8, 2016 in
“Topgolf Las Vegas, the largest Topgolf yet, is about to become hottest venue on the Las Vegas Strip.” “It has 108 hitting bays, six flashing, multi-colored targets, four levels that cover 105,000 square feet, five fully-stocked bars, a plethora of large-screen TVs that are designed to showcase every significant sporting event (there are even TVs […]
Written by Articles.on Jun 3, 2016 in
“In one of the most attended sessions at Juegos Miami, Roberto Coppola, Director of Global Market Research at YWS, offered an insight on how millennials are shaking the gambling industry. Coppola believes the casino market is not adapting fast enough to keep pace with the demands of this tech-savy generation.” Click here to read the […]
Written by Articles.on Jun 1, 2016 in
“As the number of casino resorts developed in Asia grows, it is becoming increasingly important for gaming operators to offer personalised experiences for visitors, says Tom Wucherer, chief executive of YWS Design and Architecture. The design of Asian casino resorts should offer a dichotomy of inclusiveness and exclusivity, where mega spaces inside the properties should […]
“The opportunity for Latin American gaming operators to diversify into broader leisure, entertainment and hospitality verticals could yield significant revenue opportunities. Clearly, a different approach to the physical environments and how operators segment spaces is going to play a considerable role.” Click here to the read the full article of Totally Gaming.
Written by Articles.on May 30, 2016 in
“Casinos look to socialization, experiences, skill-based gaming to adapt to new demographics. With a rapidly changing cultural and generational landscape, casinos are having to adapt quickly to keep pace; but questions abound over what millennials enjoy and what casinos should become.” Click here to read the full article of Game Sauce.
“Steve Rittvo, Chairman of the Innovation Group, and Tom Wucherer, CEO of the YWS design, both invited speakers to last week’s G2E Asia Conference, consider multi-dimensional integrated resorts should be a common goal of the local gaming industry operators and the government. […] Tom Wucherer, noted that it would be a mistake to ignore consumer trends, pointing out […]
Written by Articles.on Feb 25, 2016 in
“Thunder Valley Casino Resort today announced plans to add 111 luxury rooms and suites to its hotel this year. The project will include a complete renovation of its existing 297 rooms within the seventeen story tower. […] After a highly competitive RFP process, Thunder Valley selected two companies with strong reputations in the hospitality industry to […]
Written by Articles.on Feb 17, 2016 in
In a panel entitled “Engaging with Millennials” at the International Casino Conference in London, Roberto Coppola YWS Global Director of Research & Consumer Insights discuss with his fellow panelists on the elusive millennials and how to engage them. To check out the article click here!
Written by Thoughts.on Feb 9, 2016 in
This past November I spoke on a panel at NIGA’s mid-year conference on the topic of millennials. It was a topic I had extensively written and spoken about in 2015. Millennials are very different from other demographic cohorts. They have never known life without the internet, mobile technology and interactive video games. Their view of […]
Written by Articles.on Dec 12, 2015 in
Roberto Coppola, Global Director of Market Research and Consumer Insights, weighs in on the tribal gaming industry in Arizona Central’s article, “Some Arizona tribal casinos wage bets on risky demographic: Millennials”. Check it out here!
Written by Articles.on Nov 26, 2015 in
Forbes magazine offers a great summary of YWS’ latest white paper, The $264b Dragon Baby. Read Forbes’ article here!
Written by Articles.on Nov 18, 2015 in
Roberto Coppola (YWS Design & Architecture), Sudhir Kale (Gameplan Consultants), and Michael Tsai (Red Rocks Analytics LLC) spoke on a panel at the Macau Gaming Show 2015 regarding the development of Macau’s gaming industry. Read the article here.
Written by Articles.on Nov 17, 2015 in
91.5 KJZZ radio interviews Roberto Coppola on Millennials and how casinos can attract this generation. To listen to his interview, click here!
Written by Articles.on Nov 13, 2015 in
Gambling Insider features an excerpt from Roberto Coppola’s most recent white paper on Chinese millennials. To read the article click here!
Written by Articles.on Nov 6, 2015 in
Casino Journal’s article covers a 2015 G2E conference session about the Millennial generation and its gaming preferences. Tom Wucherer (YWS Design & Architecture), Paul Heretakis (Westar Architects), Jeremy Kleiman (Saiber LLC), Greg Carlin (Rush Street Gaming), and Mark Frissora (Caesars Entertainment) weigh in. To read the article click here!
Written by Articles.on in
YWS is masterplanning Tinian Resort for Bridge Investment Group. Read more about the project here!
Written by Articles.on Sep 1, 2015 in
This $150-million themed resort is located on Tinian Island and planned to include a Titanic replica. To read more about the Tinian Ocean View Resort, click here!
Written by Articles.on Aug 13, 2015 in
As the number of Chinese outbound tourists keeps rising it’s important to understand their travel preferences and what types of environments will attract them. Read more about Chinese millennials here!
Written by Articles.on Jun 27, 2015 in
Forbes explores Urban Putt in San Francisco, an environment with qualities similar to those of millennial spaces described in YWS’ whitepaper. Read more here!
Written by White Papers.on Mar 12, 2015 in
Throughout the history of the casino business, the resort and hotel segment has been focused on earning revenue from gaming. Until recently, the majority of revenue in a casino resort was derived from gaming, so operators wanted to get customers into the hotel and resort in order for them to gamble. However, the growth in gaming […]
Written by Thoughts.on Mar 9, 2015 in
People often ask me why YWS focuses on designing and building leisure spaces rather than more “serious” things. My answer? Leisure is more fun. And, more importantly, seriously necessary. Creating a time and place for meaningful leisure experiences is crucial to succeeding in other parts of your life, career included. As no less an authority […]
Written by Articles.on Feb 20, 2015 in
YWS design projects begin with research tailored to the unique goals of each individual client project. Understanding of the motivations and drivers of the market enables the creation of a fully integrated leisure design experience by fulfilling these goals through thoughtful design practices. That means more than just designing projects. We deliver leisure experiences by […]
Written by Articles.on Feb 19, 2015 in
TopGolf announced a new flagship location at the MGM Grand Hotel & Casino! Scheduled to open in Spring 2016, the new property will include 3 levels of hitting bays, VIP areas, food & beverage and entertainment space. To read the article, click here.
Written by White Papers.on Feb 5, 2015 in
As millennial spending increases, businesses must find new ways to connect with consumers. Understanding what makes Gen Y different – particularly regarding perceptions of self and value – will undoubtedly inspire offerings that leverage innovations in technology, communication and connectivity.
Written by Articles.on Feb 2, 2015 in
YWS combines cutting-edge design and smart use of space to fit new $100 million, 80,000-square-foot mega club Hakkasan Las Vegas into an existing space – and help make it a mega hit. Read more from American Builders Quarterly
Written by White Papers.on Nov 7, 2014 in
It has become commonly recognized by developers and restaurateurs that customers are seeking more than just great food when they sit down for a meal in a nice restaurant. They want an experience. What this exactly means is a question that has only recently become the subject of study by thought leaders within the Hospitality Industry.