Thriving in the Experience Economy

In 1998, Pine and Gilmore first described the Experience Economy as a natural evolution after the Service Economy.   They argue that businesses need to orchestrate memorable events for their customers and that the memory itself becomes the product.  In their book a “Field Guide to the Experience Economy”, they posit that Las Vegas is the […]

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Boutique Design West 2017

Each spring, Boutique Design West Trade Fair is held in southern California to unite the interior design community and share expertise, trends and new and upcoming projects. Executives from Marriott, Princess Cruises and Jules Wilson Design Studio joined me to speak on a panel that explored the art and science of creating memorable experiences that […]

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Topgolf Las Vegas

Gambling Insider: The Future of Integrated Resorts

“Want to stay ahead of the curve as casino resorts evolve into the future? Stop thinking of resorts as casinos with auxiliary facilities attached, but instead as one seamless entertainment offering, say casino design specialist YWS Architecture & Design.” To read the full article, click here.

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YWS Finds Inspiration in Ancient Native Rituals

The spa & golf pavilion at Sandia Resort & Casino helped transform the property from a local hang out into a regional destination. Designed to honor its natural surroundings, this 27,000 square foot resort expansion captures expansive views of the neighboring sacred Sandia Mountains and tells the story of the native Sandia Pueblo people. The […]

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2017 Economic Forecast.. It’s Looking Good!

One tenant of design that we hold dear at YWS is the concept of responsibly matching project timing with over-all market timing and opportunity.  During December and January, as I do pretty much every year, I spent 6 hours in conversations and meetings with various economists (AGC, ITR and RTC) updating myself on the fundamentals […]

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Winning Hearts in Today’s Integrated Resort Industry

YWS’ White Paper Reveals How to Attract and Engage Integrated Resort Consumers

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Indian Gaming: The Millennial Myth

“Millennials – born between 1980-2000 – have been a hot topic of conversation over the past year in Indian Country. There has been much said about the behaviors, motivations and desires of this cohort – aged 16-36 – in an effort to get at what makes them tick, so that industry stakeholders can position themselves accordingly.” Click here to read […]

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Forbes: Integrated resort will be driven by consumers

“YWS Design CEO Tom Wucherer believes the next steps in the evolution of IRs will be driven by consumers, now demanding more options more quickly, to create a further integrated IR with a more “porous” gaming floor”. Click here to read the full article

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Lotus Macau TV: Gaming World

Check out this re-diffusion on Lotus Macau TV Channel featuring YWS’ CEO Tom Wucherer and his vision on the evolution of integrated resort.

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Las Vegas Review Journal: How to Get Millennials to Gamble

“Millennials are eager to go to a casino for a nightclub, but a slot machine? Not so much. In fact, not at all, really. Roberto Coppola, global director of consumer insights for YWS offers tips on how casinos can turn this generation to gamble.” Click here to read the full article.

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Gambling Insider: Form Supports Function at Topgolf Las Vegas

“Nailed it. Bigger doesn’t always equal better—but it does at Topgolf Las Vegas where YWS ‘vegas’ized the nationally popular golf entertainment powerhouse into an upscale and playful venue like none other on the Las Vegas Strip.” Click here to read the full article.

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Inside Asian Gaming: Reinventing the Integrated Resort

“The new Integrated Resort (IR) is a market-driven leisure and entertainment district […] although gambling continues to lead revenue in Asia markets, it would be a mistake to ignore consumer trends which point to the importance of diverse entertainment experiences for sustainable healthy IR’s of the future.” Click here to read the full article.

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USA Today: Las Vegas’ best offbeat golf destinations – Topgolf

YWS Design and Architecture has brought its forward-thinking leisure and entertainment expertise to create something new in Las Vegas: “The world’s largest Topgolf facility” “Occupying eight acres behind the MGM Grand, Topgolf Las Vegas is the new flagship, with four levels on over 100,000 square feet. […] it cemented Las Vegas’ status as the nation’s capital of offbeat golf. […]

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Wide Awake: The Foundation of Experience Design

“A Wide Awake Q&A with Michael Stewart, Global Director of Design for YWS – The foundation of experience design is often the architectural and interior design of a property, so we reached out to YWS Design & Architecture to give us their take on what makes for pioneering design for casinos and casino-resorts and how it […]

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Golf Digest: Topgolf Las Vegas is the world’s most insane driving range

“Topgolf Las Vegas, the largest Topgolf yet, is about to become hottest venue on the Las Vegas Strip.” “It has 108 hitting bays, six flashing, multi-colored targets, four levels that cover 105,000 square feet, five fully-stocked bars, a plethora of large-screen TVs that are designed to showcase every significant sporting event (there are even TVs […]

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Yogonet: Living in a rapidly-changing world, we’re all millennials

“In one of the most attended sessions at Juegos Miami, Roberto Coppola, Director of Global Market Research at YWS, offered an insight on how millennials are shaking the gambling industry. Coppola believes the casino market is not adapting fast enough to keep pace with the demands of this tech-savy generation.” Click here to read the […]

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GGRAsia: Authenticity Key to Casino Design

“As the number of casino resorts developed in Asia grows, it is becoming increasingly important for gaming operators to offer personalised experiences for visitors, says Tom Wucherer, chief executive of YWS Design and Architecture. The design of Asian casino resorts should offer a dichotomy of inclusiveness and exclusivity, where mega spaces inside the properties should […]

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Totally Gaming: Latin America’s Sleeping Jaguar?

“The opportunity for Latin American gaming operators to diversify into broader leisure, entertainment and hospitality verticals could yield significant revenue opportunities. Clearly, a different approach to the physical environments and how operators segment spaces is going to play a considerable role.” Click here to the read the full article of Totally Gaming.

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Game Sauce: Adapting to New Demographics

“Casinos look to socialization, experiences, skill-based gaming to adapt to new demographics. With a rapidly changing cultural and generational landscape, casinos are having to adapt quickly to keep pace; but questions abound over what millennials enjoy and what casinos should become.” Click here to read the full article of Game Sauce.

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Macau Daily Times: New Integrated Resorts Diversity the Entertainment Experience

“Steve Rittvo, Chairman of the Innovation Group, and Tom Wucherer, CEO of the YWS design, both invited speakers to last week’s G2E Asia Conference, consider multi-dimensional integrated resorts should be a common goal of the local gaming industry operators and the government. […] Tom Wucherer, noted that it would be a mistake to ignore consumer trends, pointing out […]

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A Decision to Survive: Trends for Indian Gaming

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Yahoo: Thunder Valley Announces Hotel Expansion Plans

“Thunder Valley Casino Resort today announced plans to add 111 luxury rooms and suites to its hotel this year. The project will include a complete renovation of its existing 297 rooms within the seventeen story tower. […] After a highly competitive RFP process, Thunder Valley selected two companies with strong reputations in the hospitality industry to […]

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Totally Gaming: Engaging with Millennials

In a panel entitled “Engaging with Millennials” at the International Casino Conference in London, Roberto Coppola YWS Global Director of Research & Consumer Insights discuss with his fellow panelists on the elusive millennials and how to engage them. To check out the article click here!

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ICE Totally Gaming: Interview

Exclusive Interview with Roberto Coppola YWS director of market research and consumer insight at ICE Totally Gaming in London. Check out this video!

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We Are Acorns

This past November I spoke on a panel at NIGA’s mid-year conference on the topic of millennials. It was a topic I had extensively written and spoken about in 2015. Millennials are very different from other demographic cohorts. They have never known life without the internet, mobile technology and interactive video games. Their view of […]

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Arizona Central: Some Arizona tribal casinos wage bets on risky demographic: Millennials

Roberto Coppola, Global Director of Market Research and Consumer Insights, weighs in on the tribal gaming industry in Arizona Central’s article, “Some Arizona tribal casinos wage bets on risky demographic: Millennials”. Check it out here!

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Forbes: Chinese Millennials Driving Travel Boom Differ From Their Parents, US Counterparts

Forbes magazine offers a great summary of YWS’ latest white paper, The $264b Dragon Baby. Read Forbes’ article here!

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Gambling Insider: Optimising for millennials

Gambling Insider features an excerpt from Roberto Coppola’s recent white paper on Chinese millennials. To check out the article click here!

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Casino Design: Design by Evolution

Casino Design magazine interviewed Mike Stewart (Global Director of Marketing at YWS) about trends in the tribal gaming industry. To read the article click here!

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Casino Design: Young Dragons

Casino Design magazine features an excerpt of Roberto Coppola’s white paper on Chinese millennials. Check it out here!

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GGRAsia: Heavy government role in Macau gaming a negative

Roberto Coppola (YWS Design & Architecture), Sudhir Kale (Gameplan Consultants), and Michael Tsai (Red Rocks Analytics LLC) spoke on a panel at the Macau Gaming Show 2015 regarding the development of Macau’s gaming industry. Read the article here.

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91.5 KJZZ Radio: Gaming Industry Worries Younger Generation Is Less Interested In Gambling

91.5 KJZZ radio interviews Roberto Coppola on Millennials and how casinos can attract this generation. To listen to his interview, click here!

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Gambling Insider: A desire for something different

Gambling Insider features an excerpt from Roberto Coppola’s most recent white paper on Chinese millennials. To read the article click here!

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Casino Journal: Attracting Millennials to the gaming industry

Casino Journal’s article covers a 2015 G2E conference session about the Millennial generation and its gaming preferences. Tom Wucherer (YWS Design & Architecture), Paul Heretakis (Westar Architects), Jeremy Kleiman (Saiber LLC), Greg Carlin (Rush Street Gaming), and Mark Frissora (Caesars Entertainment) weigh in. To read the article click here!

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World Casino News: YWS Masterplanning Tinian

Bridge Investment Group announces the masterplan of their Titanic themed Resort. Read more here!

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Marianas Variety: Bridge Investment Group engages YWS

YWS is masterplanning Tinian Resort for Bridge Investment Group. Read more about the project here!

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Saipan Tribune: International Firm to Create Master Plan

This $150-million themed resort is located on Tinian Island and planned to include a Titanic replica. To read more about the Tinian Ocean View Resort, click here! 

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Asia Gaming Brief: $264b Dragon Baby

As the number of Chinese outbound tourists keeps rising it’s important to understand their travel preferences and what types of environments will attract them. Read more about Chinese millennials here!

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The $264b Dragon Baby: Your Next Most Important Customer

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Vegas Seven: Best Cabana Experience

Vegas Seven ranked Four Seasons’ remodeled pool deck the Best Cabana Experience in Las Vegas without the Oontz Oontz. Check out the article here! 

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Forbes: Playing A Different Kind of Club Card Could Help Casinos Attract Millennials

Forbes explores Urban Putt in San Francisco, an environment with qualities similar to those of millennial spaces described in YWS’ whitepaper. Read more here! 

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Mississippi Business Journal: Coming of Age

Roberto Coppola, Global Director of Research, interviewed with Mississippi Business Journal about the next generation of gamers. Check out the interview here.

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Optimizing for Millennials

GI Friday featured an excerpt from Roberto Coppola’s white paper on millennials in their May 1st issue.

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The Importance and Design of Nongaming Elements in Casinos

Throughout the history of the casino business, the resort and hotel segment has been focused on earning revenue from gaming. Until recently, the majority of revenue in a casino resort was derived from gaming, so operators wanted to get customers into the hotel and resort in order for them to gamble. However, the growth in gaming […]

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Leisure, Seriously

People often ask me why YWS focuses on designing and building leisure spaces rather than more “serious” things. My answer? Leisure is more fun. And, more importantly, seriously necessary. Creating a time and place for meaningful leisure experiences is crucial to succeeding in other parts of your life, career included. As no less an authority […]

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Art + Science = Innovative Design

YWS design projects begin with research tailored to the unique goals of each individual client project. Understanding of the motivations and drivers of the market enables the creation of a fully integrated leisure design experience by fulfilling these goals through thoughtful design practices. That means more than just designing projects. We deliver leisure experiences by […]

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Exclusive: TopGolf to open Las Vegas location at MGM Grand Hotel & Casino

TopGolf announced a new flagship location at the MGM Grand Hotel & Casino! Scheduled to open in Spring 2016, the new property will include 3 levels of hitting bays, VIP areas, food & beverage and entertainment space. To read the article, click here.

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Is Your Casino Optimized for Millennials?

As millennial spending increases, businesses must find new ways to connect with consumers. Understanding what makes Gen Y different – particularly regarding perceptions of self and value – will undoubtedly inspire offerings that leverage innovations in technology, communication and connectivity.

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Nightlife Wonderland

YWS combines cutting-edge design and smart use of space to fit new $100 million, 80,000-square-foot mega club Hakkasan Las Vegas into an existing space – and help make it a mega hit. Read more from American Builders Quarterly

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Screen Stars

A YWS team led by Tammy Holtfreter turns screens and room dividers into functional modern art at Hakkasan Las Vegas. Read more from Boutique Design

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What Do Consumers Want?

It has become commonly recognized by developers and restaurateurs that customers are seeking more than just great food when they sit down for a meal in a nice restaurant. They want an experience. What this exactly means is a question that has only recently become the subject of study by thought leaders within the Hospitality Industry.

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